A concierge service for the rich and famous, with Matt Cheshire, Needs Group
Matt Cheshire, CEO of the Needs Group offers a VIP concierge service to the rich and famous. Matt has over 25 years of experience providing quality services to a variety of clients. Matt tells us how he got into this fascinating niche sector, how he deals with people who never get told no, the ups and downs caused by Covid and the importance of pampered pooches to the business.
INTRODUCING MATT CHESHIRE
Matt has worked in the entertainment and private aviation industry for the past 26 years in a variety of roles, with most of it spent working for some of the world’s biggest Music, Sports and TV personalities providing them with VIP concierge services that are now mirrored in Artist Needs.
The company has expanded into four different facets that form The Needs Group; specialists in artist services, private aviation, event furniture hire and VIP concierge services.
EPISODE HIGHLIGHTS
[00:00:00] Introducing the Needs Group
[00:06:30] From Sound Engineer to side hustle to Business Owner
[00:14:00] How the aviation division began and then furniture
[00:18:00] Growing a business by organic growth alone
[00:24:00] The (very interesting) impact of Covid
[00:31:00] the importance of third party suppliers
[00:37:00] How to manage expectations
[00:40:00] The power in being personable
[00:40:00] Fuck ups, weird requests and a regret
3 KEY TAKEAWAYS & BUSINESS LEARNINGS
• You have to be constantly thinking and evolving
• We are only as good as our last job
• Be honest with clients to ensure that expectations are properly managed
4 MOMENTS TO LOOK OUT FOR
“We’ve now got seven Premier League clubs we do all the player movement for”
“Our long term gain has been phenomenal because we have built phenomenal amounts of trust”
“There’s a huge element of luck, a huge element of trust and a huge element of loyalty”
“The music side dried up, and the aviation side went bonkers”
VALUABLE RESOURCES FOR YOU
Website: www.leedsbusinesspodcast.com
LinkedIn – https://www.linkedin.com/company/leeds-business-podcast/
Work with Phil – www.philfraser.co.uk
Website: http://www.theneedsgroup.com/
LinkedIn: http://www.linkedin.com/in/mattcheshire
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ABOUT YOUR HOST
Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit.
As well as hosting the Leeds Business Podcast, Phil works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He helps Business Owners to be better business owners, by helping with their clarity and focus.
As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead.
Want to work with Phil to help you? See www.philfraser.co.uk.
LEEDS BUSINESS PODCAST
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Email: phil@leedsbusinesspodcast.com
