Solving a problem with a start-up – George Fairhall, WAC
This week we speak to start-up founder George Fairhall all about her business journey to date with WAC.
If you’d been cheated out of £200 in wages over a two week period, what would you do? This week’s guest used it as the inspiration for her business….
Hear how George has gone all the way from problem to solution via paper mock ups, pandemic launches and all the bumps in road that the journey has brought.
The business surgery segment answers the question; “I have fallen out of love with my business. What can I do?”
For more information on our sponsors, YFM Equity Partners, please visit www.yfmep.com (and when you contact them tell them Phil from Leeds Business Podcast sent you!)
INTRODUCING GEORGINA FAIRHALL
Georgina Fairhall is a female founder in tech, an award-winning entrepreneur, and a public speaker dedicated to supporting the lowest-paid employees nationwide. With first-hand experience working in the hospitality industry, she would always encounter a serious problem – she wasn’t getting paid correctly. George founded WAC and it has since become the go-to platform worldwide, to ensure every minute of work is accounted for, empowering hourly paid workers to break free from disorganisation and feel good about money.
EPISODE HIGHLIGHTS
[00:02:00] George’s background
[00:05:00] Where the idea for the business came from
[00:07:00] Starting the business and the benefits of an accelerator
[00:17:00] Going full time and the pandemic
[00:27:00] The challenges of fund-raising
[00:30:00] Business Surgery
[00:35:00] The current status of the business and future plans
[00:39:00] How to build an app-based business
3 KEY TAKEAWAYS & BUSINESS LEARNINGS
· Pick the right level of accelerator for your stage in business
· a convertible loan is a great way to get early funding
· Conversion for subscription apps is 2-8%
3 BEST MOMENTS
“I paid my friend in beers to build my first mock up”
“I mailed 2,500 people on LinkedIn to find more funding”
“We launched the week before Covid hit”
VALUABLE RESOURCES FOR YOU
Website: www.leedsbusinesspodcast.com
LinkedIn – https://www.linkedin.com/company/leeds-business-podcast/
Work with Phil – www.philfraser.co.uk
Website: https://www.wac.rocks
LinkedIn: https://www.linkedin.com/in/georginafairhall
Shout out tags: https://www.linkedin.com/in/anna-sutton-the-data-refinery https://areoi.io/
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https://leedsbusinesspodcast.com/podcast/kate-ball
ABOUT YOUR HOST
Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit.
As well as hosting the Leeds Business Podcast, Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He helps Business Owners to be better business owners, by helping with their clarity and focus.
As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead.
Want to work with Phil to help you? See www.philfraser.co.uk.
LEEDS BUSINESS PODCAST
Leeds, Leeds Business, Business in Leeds, Nous of Fraser, Business Sounding Board, Business Coach, Business Mentor,
Email: phil@leedsbusinesspodcast.com
