I hate Daniel Priestley – Entrepreneurship Masterclass with Daniel Priestley
On April 23rd 2024 I wrote a post on Linked in, titled ‘I hate Daniel Priestley’. See https://www.linkedin.com/posts/philfraser_i-hate-daniel-priestley-im-sueing-activity-7185564354442854400-nVXA/.
The post went viral! Off the back of it Daniel agreed to be a guest on the podcast.
Before you start listening to this week’s episode make sure you have a pen and paper ready. Daniel Priestly delivers a masterclass in Entrepreneurship and business ownership, with tons and tons of brilliant ideas and advice.
INTRODUCING DANIEL PRIESTLEY
Daniel Priestley is the Founder of Dent Global and ScoreApp. he has founded multiple 7 & 8 figure ventures, been awarded Entrepreneur of the Year and is the author of six entrepreneurship books, including Key Person of Influence, Oversubscribed and Entrepreneur Revolution. He regularly speaks at conferences and have been a business coach to several fast growth (Inc5000) entrepreneurs and celebrities.
EPISODE HIGHLIGHTS
[00:03:30] Introducing Daniel Priestley
[00:05:30] The number one thing all business owners need to decide
[00:08:00] Introducing the CAOS Theory
[00:11:00] How to build an audience
[00:15:30] How to create, and the benefits of, a Wait List
[00:21:30] The CAPSTONE Pitch structure
[00:27:30] Can anyone be an entrepreneur?
[00:32:00] What is a Key Person of Influence?
[00:37:00] How to be a Key Person of Influence; using the 5 Ps
[00:41:30] Your book should be a sales person or why you should your book away as a gift
[00:45:00] What is a product eco-system? And why you should have one. Listen to live example.
[00:53:30] How to create a scorecard campaign
[00:59:30] Lifestyle businesses v performance businesses
KEY TAKEAWAYS & BUSINESS LEARNINGS
• Develop an audience then a product/offer
• Entrepreneurship is sexy from a distance but up close its rough going
• The door to success doesn’t have a handle; you have to kick the door down
• The only way to get cut-through is the founder talking about the business
• Use the 5Ps to raise your position as a Key Person of Influence
• Assessment-based selling can be used in any business
THE BEST MOMENTS
“If you gave me millions of dollars to launch a business I’d leave it on the shelf”
“People don’t want to do the stuff that’s not sexy”
“I only build stuff if thousands of people want it”
“People like people more than brands”
VALUABLE RESOURCES FOR YOU
Website: www.leedsbusinesspodcast.com
LinkedIn – https://www.linkedin.com/company/leeds-business-podcast/
Website: https://danielpriestley.com/ https://www.scoreapp.com/ https://www.dent.global/
LinkedIn: https://www.linkedin.com/in/danielpriestley/
DON’T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL’
My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE.
Your half of the deal has two simple steps;
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https://leedsbusinesspodcast.com/podcast/nigel-botterill/
ABOUT YOUR HOST
Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit.
As well as hosting the Leeds Business Podcast, Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He helps Business Owners to be better business owners, by helping with their clarity and focus.
As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead.
Phil has appeared as a guest on over 60 podcasts, webinars and interviews, from around the whole globe, talking on a variety of business subjects. You can view them all at https://philfraser.co.uk/watch-hear-phil/.
LEEDS BUSINESS PODCAST
Dent Group, ScoreApp, #CAOS, Key Person of Influence, #CAPSTONE, Stephen Bartlett, DAOC, Diary of a CEO, Ali Abdaal, Leeds, Leeds Business, Business in Leeds, Nous of Fraser, Business Sounding Board, Business Coach, Business Mentor,
Email: phil@leedsbusinesspodcast.com
