How to win at property development – Christine Yorath, Property Developer
In this week’s episode we speak to local property developer and interior designer, Christine Yorath. Christine talks us through her property career, plus how she started a skincare business when returning from Vancouver, the almost accidental launch of a successful property letting business and teaches us how to avoid getting stabbed in the back in the office.
INTRODUCING CHRISTINE YORATH
Christine Yorath is an interior designer, property developer and consultant to property developers. She was married to Leeds United & Wales star Terry Yorath and in a varied career initially qualified as a beauty therapist, launching the first stand-alone beauty salon in Yorkshire. Following a spell in Vancouver she began an importing and distribution business for Metrin Skincare’s European operation alongside her daughter, TV presenter, Gabby
Logan.
Her property experience dates back to the late 1980’s when she began buying, renovating and selling properties, which then led to Flats in Leeds property management business.
Her development and interior design flair and experience, and as a consultant for other developers, covers all stages of property development from consulting with developers right up to bespoke furniture for makeovers for residential work and has led her to be involved in some of Leeds’ most high profile and expensive developments.
EPISODE HIGHLIGHTS
[00:02:00] Where Christine’s business drive came from
[00:06:45] The story behind Metrin Skincare
[00:10:00] The launch of the property career
[00:13:00] The first step up and the learnings
[00:18:00] City living developments in Leeds
[00:22:30] the move into consultancy work
[00:29:00] How to lay out your office correctly
KEY TAKEAWAYS & BUSINESS LEARNINGS
- Always £100 on top of your sealed bids for property
- Always under-promise and over-deliver
- Tie your pricing into how your audience thinks
- Converting a property costs the same as a new build
- Match your product build to your customer before they buy
- The two things you need in any project are comfort and storage
BEST MOMENTS
“I was often met by the butler who carried my equipment in”
“Your £100 did the trick”
“I made my son carry wallpaper so he wouldn’t run away”
“the bank leant me the money to pay the deposit to get the mortgage”
VALUABLE RESOURCES FOR YOU
Website: www.leedsbusinesspodcast.com
Website: https://www.christineyorath.com/
LinkedIn: https://www.linkedin.com/in/christine-yorath-86429916/
Shout out tags: https://www.monroeestateagents.com/ https://northstudioleeds.co.uk/
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ABOUT YOUR HOST
Phil Fraser went from an accidental kitchen table start up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s travelled the full SME business journey of launch, growth, scale and exit.
As well as hosting the Leeds Business Podcast, Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach and Business Mentor). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. He helps Business Owners to be better business owners, by helping with their clarity and focus.
As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgement or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead.
Phil has appeared as a guest on over 60 podcasts, webinars and interviews, from around the whole globe, talking on a variety of business subjects. You can view them all at https://philfraser.co.uk/watch-hear-phil/.
LEEDS BUSINESS PODCAST
Gabby Logan, Leeds, Leeds Business, Business in Leeds, Nous of Fraser, Business Sounding Board, Business Coach, Business Mentor,
Email: phil@leedsbusinesspodcast.com
